Lots of people on Twitter do the #ff thing. It’s called ‘Follow Friday’ and is intended to encourage your followers to follow some other people you really like. It’s a nice idea, and it’s great when you find your name being shared as someone worth following.
We’ve been wondering how many people actually take up the idea to follow others, and if so, what’s the best format for ensuring that happens.
Some folk just create lists with #ff at the beginning (or end), cramming in as many names as the 140 character limit will allow. They may send out several of these lists each Friday. E.g.
#ff @first_person @anotherone @someone-else @followhim @followher @endless_list @bored_yet @perhaps_so
The ones we like, respond to and are chuffed to be part of are where people take a little more time, are a bit more choosy, offer great reasons to follow their suggested Twitter folk:
These guys have been so brilliant to work with this week @great_client @acecolleague #ff
Fabulous tech support from @reallycooldude #ff
Do you see what we’re getting at here? Which is the more appealing? And, importantly, which one tells the person you’re suggesting that you really care, that you’ve really noticed.
Keep it personal, keep it sociable.
If you’d like some more pointers, tips on how to be more sociable to grow your business drop us a line to hollyandjan@gmail.com – we’ll get straight back to you. 
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{ 4 comments… read them below or add one }
Great post! I always think of #ff as my ‘Friday Favourites’ and this helps me pick out the folks who deserve a special mention for something they did or said. If definitely makes a difference to pause, consider and then put together a truly appreciative #ff tweet. Keep up the good work!
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Thank you, Anne-Marie. Really glad you liked the post.
I’ve received more new followers from doing FF myself and recommending
followers, than when I’ve been included in someone else’s FF list. Interesting?
That is really interesting, Louise. There’s something there to do with the way we go about things, and how attractive generosity (i.e. in this context, recommending others) can be. Thank you for making this point.