Effective and integrated use of social media marketing tools will give your business a massive boost in terms of its presence and visibility, increasing your profile and ability to engage with current and potential customers and clients.
Social media forms part of a wider business strategy and marketing campaign for any business and one of the keys to making social media work in a business setting is consistency and quality of communication.
But what is it and why is everyone using it? Social media tools are fantastically powerful, quick and easy ways to build your profile, reach out to current and potential clients and customers, and increase opportunities to sell your work and your services.
We could carry on and spell out exactly why as a business you should be using social media, but the question why wouldn’t you immediately springs to mind.
Firstly it’s incredibly effective if you use it well, and by well we mean creatively, professionally, diligently, generously.
Secondly it’s free. And no, we know it’s not totally free – it requires investment of time and effort which is a critical resource for all businesses – time to get to grips with how it works on a basic level, how it works best for your business and on maintaining and growing how you work with it. But aside from that, it really is free. And it works – did we mention it works?
Thirdly – it’s odds on that your clients/ customers/ contacts expect it – they’ll be looking to Like your Page on Facebook, to follow you on Twitter, to bookmark your blog – and when they don’t find you (or find a Facebook personal profile instead of a Page or a Twitter feed that hasn’t been updated in months – more on that in a future blog post) they may start wondering about whether you’re the right business for them (and again, we’ll be writing more about this later this month).