The profile section of a Twitter page is the most brilliant opportunity to say what you do, in a nutshell. You’re limited to 160 characters (but your web address is separate, which helps) so it has to be succinct but without it, frankly, no one has a clue who you are or what you do. Simply putting your www address there is, well, how can we put this… lazy! :-/ It rather indicates ‘I can’t be bothered to put anything here, so you can click through to my site if you care enough’ – not an approach which has reached any Top Ten Marketing Tips that we’ve ever seen!
It’s a bit like posting links without saying why, it just encourages people to inwardly shrug and move on to something or someone else.
Go for it, grab their attention! Twitter is a brilliant FREE resource, you can afford to invest the ten minutes or so it’ll take to put together a couple of clear (grammatically correct and spell-checked, please) sentences so that when people find you, or when others recommend you there’s something to get a handle on, something enticing, something that makes them want to know more.
If you’d like a friendly helping hand to tell the world who you are through Twitter and other social media, drop us a line to firstname.lastname@example.org.